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An increasingly liberalized and open-market has thrown open a large number of entrepreneurial opportunities in the Indian context. These processes have contributed to creating some remarkable businesses and entrepreneurs during the last two decades. The poor however are not always in a position to take advantage of such opportunities. Creating conditions where poor can start their own enterprise can not only help fill product and service gaps in a sustainable manner but also create employment opportunities for many others. Past experiences have demonstrated that with adequate mentoring and by using appropriate institutional frameworks, small entrepreneurs can make extraordinary contributions not only towards economic sustainability of their families but also lift the economic fortunes of their communities.
Practitioners working with small entrepreneurs in addition to having an unwavering belief in the innate capacity of all people to contribute meaningfully also need a thorough understanding of institutional forms and structures to organize small businesses effectively. Appropriate institutional structures present opportunities for aggregation and facilitate fostering of upstream and downstream linkages that are crucial to making these enterprises sustainable.
Parivartan announces a training programme on ‘Markets & Marketing for Livelihood Practitioners’ from 18-20 June 2008 at Delhi.
Training Outcomes
The training is specifically aimed at building institutional and individual capacities in linking livelihoods to market and developing appreciation of the need and rationale for integrating market concerns in planning and implementation of livelihood projects.
The training outcomes would be:
Enhanced understanding of design and execution of market driven livelihood projects.
Enhanced skills for mapping markets and identification of market based interventions.
Enhanced skills for linking existing products and services to the available markets.
Who should attend
The programme is designed for operational and middle level functionaries, practitioners and consultants involved in designing, implementation, mentoring, monitoring and evaluation of market related livelihood enhancement interventions.
Programme Fee
Fee for the programme is INR 6,000 per participant. Payments can be made through demand draft in favour of “Parivartan Samaj Sewa Samiti” payable at New Delhi. Accommodation facility will be available for a limited number of participants on a twin sharing basis on payment of an additional fee of INR 5,000 per participant.
Parivartan
Parivartan is a not-for-profit society striving to facilitate access to knowledge and skills for prosperity of the poor and vulnerable through participatory action research, training and networking. With the mission of “reaching unreached”, Parivartan works on designing innovative, cost-effective and user-friendly tools to transfer knowledge to the intended audience. Sambodhi Research & Communications, a leading Development Management Consultancy & Training Organization is the knowledge partner for Parivartan’s initiatives.
Contact Details
Amrat Singh
Manager-Programmes
Parivartan,
B-136, Third Floor, Left Wing, Kalkaji, New Delhi-110019
Phone: +91-11-65492502, 40560734, 9312510925
E-Mail:
contact@partivartan.org.in
amrat@parivartan.org.in
www.parivartan.org.in
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